How to set up a facebook Fan Page

Today we will be discussing Facebook Fan Pages. What is it? And how companies and organisations can benefit from it?



So what is a Facebook Fan Page?
A Facebook Fan Page ( also known as Like Pages) is a profile page you can create with out having to create a new user account. Fan Pages were created so organisations, companies, brands, bands and all kinds of entities can have personality profiles on Facebook and use it as a means of communicating with people. Page owners can send updates to their fans, which shows up on their home page. They also have access to insights and analytics of their fan base.

For a simple step by step tutorial on how to create your very own Fan Page please click here

 


How do you get Fans?
Organic growth works best when recruiting Fans. Because Fan Pages are created as open profiles anyone and everyone can click on the Like button and become a fan. Besides that you can also suggest the page to friends to becomes Fans of your page. The possibilities are endless and a captive audience is guaranteed!

You can also add on a FB LIKE button onto your main website to encourage users of your website to Like your Fan Page.



How can my Company Benefit from a Fan Page?
The options on how you utilize your fan page is endless. There are thousands of Fan Page Applications out there which lets customize your page to your preference. But aside from design and customizing features, here are some ways you can gain leverage of your Fan Page.

Capture Database
By adding a Mail Chimp application to your Fan Page and encouraging fans to sign up for your alerts or newsletters you will be able to capture crucial data which you can use on send newsletters and sales offers to.

Selling / Sales
If you sell stuff online such as cloths, cakes or books, you can use your Facebook Fan Page to promote your products to a captive audience and have them make orders and transactions via your Fan Page.

Sugar Boutique uses facebook Fan Pages to inform potential clients and fans of their latest bakes and cakes and also lets clients place orders using a application called Tab Press to create a HTML Order form.

There are also other versions of this forms available such as Feed Back. MailChimp also enables users to create forms and intergrate these forms into their Facebook Fan Pages

Promotions, Contest and Coupons
This is a great way to generate more business and it has work if previous project we have undertaken for clients of ours. You can use you Facebook Fan Page to launch daily deals and offers

Building and forging relationships

In this day an age of technological advances people or should i say companies don't really care about customer service and interaction anymore. Because everything can be done online you don't even need to see your ticketing agent, web developer, boutique assistant or cake baker. You can order, buy, sell, pay bills all with a click of a button.

A Facebook Fan Page is a great tool for you to reach out and build that relationship with you customers. Listen to their suggestions and complains so you can rectify issues immediately. As Jeff Jarvis said in his book What would google do? Your worst customer is your best friend.

Changing the face of your business

Your Fan Book Fan page can also be your first step to revamping the way you do your business. For example if you run a restaurant and have a fan page, you could use your Fan Page to inform clients of Daily Specials. You can upload weekly menus and include customer reviews. You can have customers suggest new menu items for selected festivities and events.

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Developing your personal style - Part 1

Oscar Wilde 

 In matters of grave importance, Style, not sincerity, is the vital thing.

Developing one's personal style is of the utmost importance. You don’t have to look like a supermodel or have a personal stylist to pick out your cloths everyday to look fabulous. By Understanding Your Body Type, Knowing what colors flatter your skin tone, keeping abreast of current fashion trends and shopping smart, you too can be fabulous.  

What's your body shape

What’s your body shape?

The first step in developing your personal style is Understanding Your Body Type. Are you an apple, pear, hourglass or tube? You don’t have to have a fabulous figure to be well dress and stylish. Browse through the latest fashion magazines and websites for some help. Google for images of celebrities who have similar body shapes as you and look at what they are wearing. Everyone has a troubles area, or flaws which we don’t like about our body. By identifying your flaws and assets you will be able to address your body type and understand what flatters your shape. 

The most common body shapes are Hourglass (top and bottom heavy with a small waistline), Rectangular ( straight, flat body types), Pear ( smaller on the top and bigger on the bottom), Inverted triangle ( broad shoulders and top but smaller waistline and bottom).

Once you have determined what types of clothes suit your body type best, you need to determine your best colors.

Color Palettes 



Asian's can pull off any color



Autumn, Winter, Spring and Summer. I am pretty sure all of us, at least once in their lifetime have had to go through the agony of sitting for a color season analysis. This may have taken place at a beauty counter in a departmental store or at your home by some product peddling ‘beauty expert’ trying to convince you to buy something you really weren’t sure off but bought anyways.

I know of a few fashion experts who strongly believe on the importance of color analysis.  But frankly, as Asians, because of our hair and eye color which is generally dark brown or black there almost isn’t any color tone or shade which doesn’t look good on us. A good gage on what your best colors are would be your wardrobe and your friend’s comments. If your wardrobe is heavy on a particular shade, i.e.: plums, mauves, reds, and purples and every time you wear a particular top people say your skin glows, then you know that’s your best color. 



Michelle Yeoh

Generally if you are Chinese, Korean, Japanese or have paler Asian skin, you can pull of just about any color from the lightest shades of blue and pink to the darkest green and red; from demure flower patterned tops to radical prints. And if you have a darker Asian skin tone, like us Indians and Melays, then you ought to know that Red is your best friend. A key cautionary note is the color yellow which generally when worn by Asians, tends to bring out the yellow pigment in our skin. And because of this, be cautious when picking this color. 

So now that you know your body type and best colors you are all set to unleash your inner stylista.



How a Touch of Vintage Leads to Bags of Style

Style Considerations



Gucci’s black polished crocodile handbag

How will you wear the bags? Over the shoulder, clutched in hand, slung over a wrist? Will you be happy carrying the bag all day, or do you prefer your hands free? These questions should be carefully considered before purchase.

If your wardrobe leans towards crisp lines, go for a geometric bag. If your look is softer, a scrunchier bag is more on target. If you’re a vintage queen, you have the widest range of all.

Petite women can get shoulder straps shortened (by a good shoe-repair shop) so that the bag hangs at a comfortable spot.

Beware of a bag with flimsy straps. It’s easy pickings for a purse-snatcher.

The quickest way to downgrade the look of a great bag is to overstuff it. Bag volume is always smaller than it looks.



Tod's Mummy bag - great pockets to stash stuff in

Rucksacks kill the lines of a good suit, but stylish ones are great at weekends.

Nothing downgrades a great look faster than a sensible totebag, which people do notice, even when it’s at the end of your arm. If you need to transport bulky papers to and from the office or school, get yourself a stylish carry-all.

New mothers: there’s no rule that says you have to carry one of those cartoonish nappy/toy/catch-all baby bags. A roomy nylon bag in a sleek shape is light and waterproof, and looks ten times smarter.

• Be aware that designer initials turn off as many people as they impress.
  

Great Names in Bags

If a given design house is famed for the beauty of its footware, odds are high it will make gorgeous bags as well.

Asprey, Balenciaga, Bill Amberg, Bulgari, Celine, Chloe, Delvaux, Furla, Jamin Puech, J & M Davidson, Hermes, Longchamps, Luella, Mulberry, Philip Treacy, Smythson of Bond Street, Tanner Krolle and many more.

See also How a Touch of Vintage Leads to Bags of Style - Quality Considerations.