So what is a Facebook Fan Page?
A Facebook Fan Page ( also known as Like Pages) is a profile page you can create with out having to create a new user account. Fan Pages were created so organisations, companies, brands, bands and all kinds of entities can have personality profiles on Facebook and use it as a means of communicating with people. Page owners can send updates to their fans, which shows up on their home page. They also have access to insights and analytics of their fan base.
For a simple step by step tutorial on how to create your very own Fan Page please click here
How do you get Fans?
Organic growth works best when recruiting Fans. Because Fan Pages are created as open profiles anyone and everyone can click on the Like button and become a fan. Besides that you can also suggest the page to friends to becomes Fans of your page. The possibilities are endless and a captive audience is guaranteed!
You can also add on a FB LIKE button onto your main website to encourage users of your website to Like your Fan Page.
How can my Company Benefit from a Fan Page?
The options on how you utilize your fan page is endless. There are thousands of Fan Page Applications out there which lets customize your page to your preference. But aside from design and customizing features, here are some ways you can gain leverage of your Fan Page.
Capture Database
By adding a Mail Chimp application to your Fan Page and encouraging fans to sign up for your alerts or newsletters you will be able to capture crucial data which you can use on send newsletters and sales offers to.
Selling / Sales
If you sell stuff online such as cloths, cakes or books, you can use your Facebook Fan Page to promote your products to a captive audience and have them make orders and transactions via your Fan Page.
Sugar Boutique uses facebook Fan Pages to inform potential clients and fans of their latest bakes and cakes and also lets clients place orders using a application called Tab Press to create a HTML Order form.
There are also other versions of this forms available such as Feed Back. MailChimp also enables users to create forms and intergrate these forms into their Facebook Fan Pages
Promotions, Contest and Coupons
This is a great way to generate more business and it has work if previous project we have undertaken for clients of ours. You can use you Facebook Fan Page to launch daily deals and offers
Building and forging relationships
In this day an age of technological advances people or should i say companies don't really care about customer service and interaction anymore. Because everything can be done online you don't even need to see your ticketing agent, web developer, boutique assistant or cake baker. You can order, buy, sell, pay bills all with a click of a button.
A Facebook Fan Page is a great tool for you to reach out and build that relationship with you customers. Listen to their suggestions and complains so you can rectify issues immediately. As Jeff Jarvis said in his book What would google do? Your worst customer is your best friend.
Changing the face of your business
Your Fan Book Fan page can also be your first step to revamping the way you do your business. For example if you run a restaurant and have a fan page, you could use your Fan Page to inform clients of Daily Specials. You can upload weekly menus and include customer reviews. You can have customers suggest new menu items for selected festivities and events.
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