Welcome to
Alrod's Fashion Marketing
Every year there are thousands of eager, talented students graduating from fashion design schools across the globe. Whether it’s a Bachelors or a Masters degree, more often than not, the one question they almost always dwell on is WHAT'S NEXT?
Or do you venture out on your own and start your own business? But where will you get funding from?
How will you promote your services?
Who will your clients be?
If these are some of the questions which have been keeping you up at night, rest assured we are here to help.
The following are a list of articles you can expect from us in the near future. Should you have any areas or topics which you would like s to write about, please do not hesitate to contact us.
Starting a business
- Setting up your own fashion business
- SWOT analysis – do you have what it takes?
- Your business’s master plan?
- Staffing
- Production & supply chain
- Outsourcing as an option?
- Retail
Finance
- How do I fund my dream?
- Debt or equity
- Should I open up to investors or business partners?
- How do I apply for a bank loan
- Should I give my business partner equity? – the story of Jimmy Choo
Branding
- What is a brand, what is branding, how is branding important in the fashion world? Is it going to cost a lot?
- Brand positioning
Public relations
- Developing a PR plan for your fashion business
- Press Kit 101
- Pitching stories
- Preparing for interviews
- Writing a press release
Marketing
- Developing a marketing plan for your fashion business
- How much should you invest in marketing?
- Conventional marketing ideas
- Website – what you should have on your site and what to omit
- Making the most of Web 2.0 – twitter, foursquare, dig, technorati, blogs, ezines,
facebook, you tube,
- Creating a lasting online web presence
Digital marketing - Low investment / high yields
- Trade shows
– What type of shows do I participate in?
– What do I need for a trade show
