Derek Lam to Jessica Stam, Models And Designers Descend Upon The Lincoln Center

Lincoln Center is a buzz with the launch of Fashion Week Mercedes-Benz as it comes in time 8-15 September 2011, with a range of 99 designers showing their Spring 2012 collections. Among the most anticipated designers show their latest trends on the slopes, the Mercedes-Benz also has its SLS AMG C63 AMG Roadster and 2012 Coupe.

The SLS AMG Roadster is a convertible and coupe brother super SLS known for its gull-wing doors iconic. The convertible 563 horsepower shown in the lobby of the Fashion Week Mercedes-Benz in Imola with gray leather interior woven natural brown.

"The SLS AMG Roadster is beautiful and could be described as the red carpet ready," said Lisa Holladay, Manager Brand Experience Marketing Mercedes-Benz USA. "The design of this combination of vehicle and color truly expresses our official sponsor of Fashion Week Mercedes-Benz".

In front of the SLS AMG Roadster Coupe install all the new 2012 C63 AMG. Two-door C-Class has an elegant interior design not previously available from Mercedes-Benz portfolio. The vehicle has 451 horsepower, and its look is part of Mercedes-Benz, during the campaign, Mercedes-Benz Fashion Week, a campaign called Let Me Your Style in C www.LetMeCYourStyle.com.

Let Me C Your Style incorporates this season's Mercedes-Benz Presents Designer Derek Lam and www.LetMeCYourStyle.comweb site.  The initiative kicks-off during Fashion's Night Out (September 8, 2011) with a casting call for the most stylish girl on Crosby Street – an individual that embodies casual, effortless personal style, charismatic personality and confidence.  Beyond the location of the Derek Lam store, The Crosby street theme is reference to the new 10 Crosby line from Derek Lam.

Designer Derek Lam and his casting director James Scully are leading the casting call.  One stylish girl, selected by the duo, will win the ultimate package:  two Mercedes-Benz Fashion Week invitations to attend the Derek Lam show, opportunity to meet Derek Lam, VIP access to the Mercedes-Benz Star Lounge, a 10 Crosby Derek Lam outfit, complimentary hair and makeup and a film crew to capture newfound celebrity status.  Throughout Mercedes-Benz Fashion Week, attendees visiting the C63 AMG Coupe instillation in the lobby can vote on their favorite Crosby Girl by answering "What Style Drives You?"  Winners will be incorporated into an online lookbook at www.LetMeCYourStyle.com.

In addition to the collaboration with Derek Lam, Jessica Stam, Canadian Supermodel, is making an appearance at Mercedes-Benz Fashion Week on September 9, 2011 to show-off a key visual photographed by Terry Richardson highlighting the new Mercedes-Benz A-Class Concept vehicle.

For more information about Mercedes-Benz Fashion Week, and for a schedule of shows and events, visit http://newyork.mbfashionweek.com.